Want To Save $3K A Year On Groceries? Viral Creator Armen Adamjan Shares His Secret

With grocery prices soaring and 86% of Americans citing food costs as a major source of stress, it’s no surprise that families are searching for simple ways to stretch their budgets and waste less. Now, Ziploc is stepping in with a new approach, the Grocery-to-Meal Journey, and they’ve partnered with the perfect expert to bring it to life, none other than viral creator and household-hack mastermind Armen Adamjan, known to millions online as Creative Explained. In an exclusive conversation with The Blast, Adamjan breaks down why the partnership was a natural fit, how small habit shifts can save families real money, and the brand-new Ziploc products he believes will genuinely change the way Americans shop, store, and cook at home.

Why Armen Adamjan Says Ziploc’s New Innovations Were A 'Perfect Fit'

Adamjan’s community knows him for his clever, science-based hacks that keep produce fresh, stretch grocery budgets, and reduce waste at home. So when Ziploc approached him with four new innovations designed to help families store food more intentionally, the match felt seamless.

“My thing is tiny, science-smart tweaks that cut food waste,” he explained. After learning that a typical family of four loses nearly $2,913 a year to food waste, he immediately recognized how the new Ziploc products could make a meaningful difference. “I knew it was the right fit for how I cook and teach,” he said, noting that the reusable designs and fresh-keeping features aligned perfectly with his content and his personal lifestyle.

Adamjan Shares The Grocery Mindset That Can Cut Waste And Save Families Money

With 86% of Americans citing rising food costs as a significant source of pressure, Adamjan says it’s no surprise that grocery shopping often feels overwhelming. The Grocery-to-Meal Journey, a method he created in partnership with Ziploc, aims to ease that stress by encouraging families to think more intentionally at every step.

Instead of entering the store without a plan, Adamjan maps out his meals and portions before he shops. “I plan in meals before I shop, deciding what’s ‘use first’ and what’s ‘save for later,’ and I pick up the food storage solutions that match,” he said. Once home, he sorts and portions immediately, produce goes into Ziploc Produce Bags with Moisture Control, proteins in Ziploc Freezer Half Gallon Bags, and long items like noodles in Ziploc Tall Storage Bags.

This simple structure, he explained, dramatically cuts waste and makes busy weeknights far easier. “When everything’s visible and ready to use, you waste less food, save money, and dinner gets easier.”

The Grocery Habits Causing Massive Food Waste, According To Armen Adamjan

Adamjan says a surprising amount of food waste begins long before anything spoils in the fridge. “Many of the habits that lead to food waste actually start during the grocery trip,” he noted, pointing to shopping while hungry, impulse buys, and the staggering statistic that only 24% of purchases are planned.

His solution is refreshingly practical: slow down and think in portions before buying anything. “The fix is simple: adopt a portion-first mindset and use storage solutions that actually fit your plan,” he said. Ziploc’s four new innovations, produce bags, tall storage, heavy-duty, and half-gallon freezer bags, were created with exactly that purpose in mind.

One product stood out as a personal favorite: the Ziploc Freezer Half Gallon Bags. “They’re the perfect in-between size,” he shared, adding that he uses them for freezing bulk buys, soups, sauces, and more. Tested to help protect food against freezer burn for up to 12 weeks, they help ensure expensive ingredients don’t get pushed to the back and forgotten.

Adamjan Shares The Produce-Saving Hack Families Need This Holiday Season

Fresh produce is the No. 1 category wasted in American households, which is why Adamjan believes Ziploc Produce Bags with Moisture Control are a standout innovation. “It’s genius. They have a unique breathable design with vents that help regulate moisture to help keep produce fresh longer,” he said. “I don’t know how we haven’t seen this before.”

As the holidays approach, a season that typically leads to overbuying and overflowing leftovers, Adamjan advises home cooks to think ahead. Freezing meals in advance, simplifying menus, and using the right storage tools can prevent food from ending up in the trash. “Leftovers become future meals, not waste,” he explained, noting that his family always prepares too much during celebrations.

Budget-conscious families can also stretch their dollars by planning meals instead of ingredients. “It keeps me focused, and cuts impulse buys,” he said, emphasizing the importance of labeling, rotating, and portioning food as soon as it’s unpacked.

Armen Adamjan Says Helping Families Save Time And Money Is What Keeps Him Going

As someone who has built a massive online following by transforming everyday habits into smart, easy-to-follow routines, Adamjan says his motivation comes from the impact his tips have on real families. “When someone tells me a simple trick actually saved them time or money, that’s what keeps me going,” he shared.

Looking ahead, he believes the most potent change Americans can make is surprisingly simple: approach grocery shopping with intention. “Instead of treating it like a haul, I see it as a prep mission,” he said. That mindset, combined with the new Ziploc innovations, is already shaping how he shops. “I’m planning in portions, cutting extras, and setting myself up to use what I buy.”

As food prices continue to climb, Adamjan hopes the Grocery-to-Meal Journey empowers families to feel more confident, less stressed, and far more prepared, proving that a few thoughtful steps can lead to significant savings and less waste in the year ahead.