TOGETHXR Partners With Unrivaled In A Power Play For Women’s Sports

Two women-athlete owned forces in sports, Unrivaled and TOGETHXR, have joined forces to launch their new merchandise collection, “TOGETHXR We’re Unrivaled.” The collab celebrates their shared mission to elevate women in sports, expand visibility, and shift perceptions, while giving fans a great way to support the movement.

"TOGETHXR We're Unrivaled" will be available online later this week and includes shirts, hoodies, and jerseys.

TOGETHXR And Unrivaled Team Up For The 'TOGETHXR We're Unrivaled' Merchandise Line

Unrivaled, the professional women's basketball league co-founded by WNBA star Napheesa Collier and Breanna Stewart, teamed up with media company TOGETHXR, co-founded by world champion athletes Sue Bird, Alex Morgan, Chloe Kim, Simone Manuel, and sports media veteran Jessica Robertson, to create the "TOGETHXR We're Unrivaled" merchandise line.

Many fans may already know that TOGETHXR is one of the fastest growing women's sports brands, and well-known for its trademarked slogan - "Everyone Watches Women's Sports."

"The 'TOGETHXR We're Unrivaled' collection is bold and athlete-powered," said Jessica Robertson, TOGETHXR Co-Founder and Chief Brand Officer. "As two female-athlete-founded entities, TOGETHXR and Unrivaled were built on similar values, and that creates a natural connection for us to continue to transform sports for both athletes and fans."

The collection, which includes a t-shirt, long sleeve shirt, hoodie, and hockey jersey, will become available online on both Unrivaled.com and TOGETHXR.com beginning on Friday, Jan. 16, 2026, at 12 p.m. ET.

'Two Brands With Shared Vision And Purpose'

The partnership between Unrivaled and TOGETHXR will give fans one more way to support women's sports.

"The Unrivaled and TOGETHXR partnership unites two brands with shared vision and purpose, and this new collection and tagline embody the unapologetic, athlete-driven spirit at the heart of both brands,” said Kirby Porter, Unrivaled Chief Brand Officer.

“We’re thrilled to be associated with the phrase that has resonated with countless fans and athletes across sports and to provide additional ways for fans to represent their favorite athletes and leagues.”

'The Crossover We Know You Needed'

 

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Unrivaled and TOGETHXR shared the good news on their Instagram pages in a post captioned, "The crossover we know you needed. TOGETHXR We’re Unrivaled is here, the limited edition drop available Jan. 16."

It didn't take long before the post grabbed tons of attention, quickly getting more than 10,000 likes and hundreds of comments.

Ally, a partner with Unrivaled commented, "the best collab." One fan shared, "I have been waiting for this shirt for a year!!!" and another added, "I want to be able to wear this for the Philly games."

Panini Recently Introduced Unrivaled Trading Cards On Its Instant Card Platform

Panini America, the world's largest sports and entertainment collectibles company, recently announced an exclusive multi-year trading card partnership with Unrivaled. This partnership brings Unrivaled's first officially licensed trading cards to engage league fans beyond the court.

Panini introduced Unrivaled trading cards on its Instant Card platform last week.

"Our partnership with Unrivaled is a great way to reinforce and showcase our support of the women’s game and female athletes,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America. “Unrivaled’s 3-on-3 format makes for exciting and compelling game play and continuing to work with the best players in the world in this format made this partnership make perfect sense.”

Unrivaled Co-Founder Breanna Stewart Shared How The Idea For The League Came To Be

Last week at the Sports Illustrated Sportsperson Of The Year event in Las Vegas, Stewart shared a little of the league's backstory with The Blast exclusively, saying that "the idea came about at a dinner."

"We went to Del Frisco's in New York City one night and it was actually [Napheesa's] husband Alex who proposed the idea to me and from there, we were like, how do we make this happen," she told The Blast at the red carpet event at Wynn Las Vegas. "Phee and I are both moms, we're both players that played overseas, but we wanted to be able to keep people home and in market and really build their brands and work on their games."

The second season of Unrivaled kicked off last week with more players, more teams, and even more fans. For more information about Unrivaled and TOGETHXR, visit their websites.