The Atlantic Sues Google Over Its Digital Ad Model, Alleging Manipulation and Fraud

The Atlantic on Tuesday sued Google and its parent company Alphabet, alleging the tech giant’s model of serving ads to publishers has become a monopoly and that it has falsely claimed its ad serving practices would serve the Atlantic’s interest — only to enrich itself instead.

The publisher filed its suit in federal court in New York’s southern district. It seeks damages, attorneys’ fees and a jury trial.

The Atlantic did not have an immediate comment. Google did not respond to an immediate request for comment.

In a 94-page complaint, the magazine claimed that Google and Alphabet have “
unlawfully acquired and maintain monopolies for the advertising technology…
tools that publishers and advertisers use to buy and sell online ad space.” Such control, it claimed, forces publishers to sell ads through Google at lower prices.

“The result is dramatically less revenue for publishers and Google’s ad-tech rivals, while Google reaps exorbitant monopoly profits,” its attorneys wrote.

More to come…

The post The Atlantic Sues Google Over Its Digital Ad Model, Alleging Manipulation and Fraud appeared first on TheWrap.