Post Malone Takes Over Super Bowl Weekend With Free Bud Light Concert

Bud Light is kicking off Super Bowl LX weekend with a massive music moment, and they’re bringing along one of the biggest artists on the planet. The Official Beer Sponsor of the NFL is teaming up once again with Post Malone for “Bud Light Presents Post Malone & Buddies,” a one-night-only concert taking place on Friday, February 6th, 2026, in San Francisco ahead of the championship game. The show, which will feature both Post Malone’s latest hits and fan-favorite classics, marks a rare chance for 21+ fans to see the 9x RIAA diamond-certified, GRAMMY Award-nominated superstar in an intimate setting. Even better? Tickets are free for those lucky enough to snag them!

How Fans Can Score Free Tickets To Post Malone’s Super Bowl Weekend Show

Starting December 4, fans 21+ can enter for a chance to attend by sending a direct message or commenting #PostyBL2026 on Bud Light’s dedicated Instagram and Facebook post. Bud Light will then send information on how to win access to the exclusive event.

The San Francisco concert marks Post Malone’s return to the Bud Light stage after last year’s widely praised New Orleans performance, a standout moment from Super Bowl LIX weekend. Post Malone, a Bud Light partner of nearly a decade, said, “Getting back on the Bud Light stage during Super Bowl weekend is like coming home. I love it! We’ve got something really special planned for this year!”

Bud Light Says The Show Will Deliver 'Unforgettable' Super Bowl Hype

Todd Allen, Bud Light’s SVP of Marketing, emphasized that the beer brand is committed to delivering unforgettable experiences for fans during football’s biggest weekend.

“As the Official Beer Sponsor of the NFL, Bud Light knows best the excitement of Super Bowl weekend,” he said. “We’re pumped to run it back with Posty, our buddy of nearly a decade, for what will be one of the most electrifying shows of Super Bowl weekend.”

The show is part of Bud Light’s long-running effort to offer fans unparalleled access to major artists. Earlier this year, the brand continued expanding its music presence by welcoming rising country star Dasha into the Bud Light family following appearances at Stagecoach and CMA Fest.

Post Malone’s History With The Super Bowl Stage

Post Malone is no stranger to football’s biggest weekend. The Grammy-nominated star has become a Super Bowl staple in recent years, starting with his 2024 appearance at Super Bowl LVIII in Las Vegas, where he delivered a widely praised rendition of “America the Beautiful.”

He returned the following year for Super Bowl LIX, taking the stage at the YouTube Tailgate Concert, which streamed live to millions of viewers and set the tone for the game-day festivities. His performances quickly became fan favorites.

Now, with his 2026 return for “Bud Light Presents Post Malone & Buddies,” the singer continues to solidify his legacy as one of the defining musical voices of modern Super Bowl weekends.

Will His Cowboys Make It To Super Bowl LX?

While the lineup for Super Bowl LX has yet to be determined, fans are already buzzing about the possibility of Post Malone’s favorite team, the Dallas Cowboys, making a run for the championship. A lifelong and very vocal Cowboys fan, Post has never been shy about repping his team, both onstage and off.

His loyalty was on full display this past Thanksgiving when he performed the Dallas Cowboys Halftime Show, delivering a high-energy, Texas-proud set that had fans calling it one of the franchise’s best holiday performances in years.

So while it remains to be seen which teams will battle it out in San Francisco this February, it's guaranteed that if the Cowboys make it, Post Malone will be the happiest man in Levi’s Stadium, and Bud Light’s concert will feel even more like a homecoming.

Post Malone Marks 10 Years With Bud Light In Intimate Super Bowl Weekend Show

“Bud Light Presents Post Malone & Buddies” promises an easy-vibes, high-energy mix of Post Malone’s chart-toppers and newest releases. The format is built to highlight his charismatic stage presence in a more intimate atmosphere than his usual arena tours.

The event also marks a full-circle moment for the artist, who has spent nearly 10 years collaborating with Bud Light on campaigns, performances, and fan events.

For updates on the concert and all Bud Light Super Bowl LX activities, fans can visit BudLight.com/PostyBL2026 and follow the brand across social platforms.