Netflix Teases Price Increase in 2026, Predicts Ad Revenue Will Double
A pricing increase is in Netflix’s future. During the streamer’s fourth quarter earnings report for 2025, which was released on Tuesday, Netflix predicted “increases in membership and pricing” for 2026. The report did not indicate which countries and territories would be impacted by the increase.
Netflix’s ad revenue is also expected to double in 2026. This prediction comes after the notable strides the streamer made last year. After only its third year selling advertising, Netflix ended 2025 with $1.5 billion in ad revenue, which is two and a half times the revenue generated in 2024. Overall, Netflix’s 2026 revenue is expected to hit around $52 billion, which would mark a 12% to 14% year-over-year increase.
More to come …
The post Netflix Teases Price Increase in 2026, Predicts Ad Revenue Will Double appeared first on TheWrap.
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