Brett Gelman Exposes 'Big Soap' In Wild New 'Stranger Things' Collab

On the heels of the "Stranger Things Volume 1" release, Brett Gelman is stepping back into Murray Bauman’s shoes one last time, and this time, he’s taking his conspiracy-fueled paranoia straight into the shower. In a brand-new collaboration with Dr. Squatch, Gelman channels Bauman’s signature intensity to investigate what he believes is one of his biggest threats yet: Big Soap, an industry he claims is riddled with harsh chemicals, artificial ingredients, and decades of deception. His discovery? A line of "Stranger Things"–inspired soaps and deodorants from Dr. Squatch that Bauman sees as the unlikely proof that “natural freshness” may be humanity’s best defense against everything from synthetic fragrances to interdimensional chaos.

Brett Gelman's Murray Bauman Smells A Conspiracy In Dr. Squatch’s Retro 'Stranger Things' Special

According to the announcement, the campaign takes the shape of a parody of old-school TV specials, blending Dr. Squatch’s iconic humor with Hawkins nostalgia. It follows Bauman as he exposes what’s been “lurking in men’s showers,” then uncovers the Dr. Squatch "Stranger Things" collection, a lineup of 98%+ natural, cold process soaps and aluminum-free deodorants created by the brand’s Odor Defense Lab.

“If there's one thing Murray Bauman knows, it's that there’s always a cover-up, and it turns out that ‘Big Soap’ has been running one in our showers for years,” Brett Gelman said. “Thankfully, Dr. Squatch helped me blow the case wide open… and I’ve never smelled better doing investigative work.”

Why Dr. Squatch Says Bauman Was The Perfect Fit For The Campaign

John Ludeke, SVP of Global Marketing at Dr. Squatch, said the chaotic, truth-seeking nature of Bauman’s character made him the perfect face for the campaign. “Brett brought the same skepticism and curiosity we want guys to bring to their routines and the ingredients they’re putting on their skin,” he said.

Content from the campaign will run across Dr. Squatch’s organic and paid channels throughout "Stranger Things"’ fifth and final season.

Inside The Dr. Squatch x 'Stranger Things' Soap Lineup With Brett Gelman

The Dr. Squatch x "Stranger Things" collection features four soaps and two complementary deodorants, each inspired by iconic elements of Hawkins, from the depths of the Upside Down to the fiery spirit of the Hellfire Club.

Vecna’s Curse, a heavy-grit bar made with pumice, coconut oil, and ground vanilla vine, delivers a sinister blend of crisp juniper, blood orange, and dark amber, swirling with the energy of Hawkins’ darkest threat.

Squawk Signal, a light-grit bar with an accompanying aluminum-free deodorant, uses pumice, coconut oil, and wild orchard extract to create nostalgic, underground vibes, rounded out with icy lavender and fizzy cherry soda for those late-night Hawkins missions.

Experiment No. 11, a medium-grit bar crafted with pumice, coconut oil, and antioxidant-rich rainbow plant extract, channels the industrial chill of Hawkins Laboratory with scent notes of fresh citrus and metallic iron, resulting in a sharp, secretive lather that hums with mystery.

Rounding out the lineup is Hellfire & Beyond, a medium-grit bar also available with a matching deodorant, built with pumice, coconut oil, and Dragon’s Blood extract. With bold pepper, clove, and leather notes, it captures the rebellious, adventurous spirit of the Hellfire Club and leaves you smelling ready for dungeons & Demogorgons.

The Final Season Of 'Stranger Things'

The fifth and final season of "Stranger Things" arrived in a three-part release schedule, closing out the saga of Hawkins with one of the most anticipated endings in modern television. Volume 1 debuted on November 26, 2025, delivering episodes 1 through 4 and setting the stage for the series’ final showdown. One month later, Volume 2 will drop on December 25, 2025, adding episodes 5 through 7 as fans settle in for a high-stakes holiday binge.

The series will then wrap up just days later with its final chapter. On December 31, 2025, Netflix will release episode 8, the official series finale, a landmark moment that was also screened in select movie theaters for fans who wanted to experience the last trip to Hawkins on the big screen.

How To Get The New 'Stranger Things' Soaps And Deodorants Before They Sell Out

The Dr. Squatch x "Stranger Things" collection is available in multiple formats, including the "Stranger Things" 4-Pack for $32 and individual bars priced at $6 for subscribers. Fans can find the full line nationwide at Target and on www.drsquatch.com, with the complementary aluminum-free deodorants sold in Target stores and on target.com for $14 each.

The collection marks a playful, nostalgia-filled sendoff as "Stranger Things" enters its final season, giving fans a fully immersive way to bring a touch of Hawkins into their daily routines.