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Shuainan (Shannon) Yang Is Developing an International Path for the Next Generation of Vertical Micro-Drama Makers
China’s fast-growing vertical micro-drama industry—smartphone-native series with one- to two-minute episodes designed for vertical viewing—has become a cultural phenomenon. In 2023, the sector generated roughly US $5.2 billion in China and is now expanding to Hollywood, where micro-drama apps are projected to reach US $1.3 billion in revenue by 2025. Once dismissed as a low-budget...
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