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Sanrio’s New Hello Kitty Characters Are About to Topple Kuromi’s Reign (Here's Why)
For the past few years, Kuromi has ruled Sanrio’s modern era with her mischievous edge, pastel goth appeal, and meme-ready attitude. But 2026 is shaping up to be a turning point. Sanrio is introducing a wave of Hello Kitty’s friends to U.S. audiences, and their sheer variety could seriously disrupt Kuromi’s dominance.
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