New MS NOW Direct-To-Consumer Offering Will Have 24/7 Access To Linear Channel, But Will Not Be “Your Typical Streaming Service”

Dec 4, 2025 - 20:00
New MS NOW Direct-To-Consumer Offering Will Have 24/7 Access To Linear Channel, But Will Not Be “Your Typical Streaming Service”
The new direct-to-consumer offering from MS NOW is being pitched as different from other subscription digital offerings, but it will include 24/7 access to the linear network. Announced at the Versant Investor Day conference, the plans are for a summer 2026 debut for the subscription service, with an aim to be “a home for progressives […]

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