N3on Follows Snoop Dogg With Massive UFC Fight Night Activation

Global streamer N3on is continuing to push the boundaries between streaming, sports, and tech, and his latest collaboration with Telegram proves just how powerful that crossover has become. Earlier this month, N3on delivered a major moment during UFC fight night with his UFC Strike Gift Drop on Telegram, bringing the platform’s rapidly growing digital collectibles ecosystem directly into the heart of live sports. The activation didn’t just live online, but it showed up inside the arena itself, with N3on’s curated Telegram Gifts displayed in the octagon entry area as fighters made their walk-in and walk-out. The result was a rare blend of live-arena energy and real-time digital engagement, turning a UFC event into a fully interactive moment for fans both in the building and watching from home.

N3on Expands Telegram’s Star-Powered Run After Snoop Dogg UFC Drop

Telegram Gifts, created by Telegram founder Pavel Durov, have quickly evolved into a cultural flex among fans and collectors. N3on’s UFC Strike drop pushed that momentum even further, spotlighting how digital collectibles can exist alongside real-world moments, not separate from them.

The activation follows Telegram’s recent high-profile drops involving Snoop Dogg and Khabib Nurmagomedov, signaling the platform’s steady climb into mainstream sports and entertainment culture. With N3on at the center, fans were pulled directly into the experience as he streamed, interacted live, and drove immediate participation around the drop.

The event marked one of the clearest examples yet of how creators can shape live sports moments in real time.

Why The Collaboration 'Just Clicked'

Speaking exclusively to The Blast, N3on explained why partnering with Telegram Gifts, and tying the collaboration to the UFC, felt like the right creative move.

“I have been watching Telegram Gifts take off for a while, so when they brought up doing a collaboration, it just clicked,” N3on said. “It already fits the kind of energy I love. Big moments, real reactions, fans going crazy. It felt like a chance to do something that was more than a regular stream and to actually build a moment people would remember.”

That focus on creating experiences (not just content) has become a defining part of N3on’s rise.

A Defining Moment In A Breakout Year For N3on

N3on has had a massive year, and he sees this collaboration as a clear marker of where his career is headed next.

“This year showed me that what I am doing can reach way outside my normal platforms,” he told The Blast. “Working with Telegram on something connected to the UFC is exactly the type of crossover I want to do more of. It puts me in places I was not in before and it lets me grow in ways that are bigger than just streaming. It feels like part of the direction I am heading.”

By aligning with both a major tech platform and one of the world’s biggest sports brands, N3on continues to expand his influence beyond traditional creator spaces.

Real-Time Fan Reactions Fueled The Drop

One of the standout elements of the UFC Strike Gift Drop was how quickly fans reacted to the live environment.

“My favorite part was seeing how fast the chat reacted once the fighters pulled up,” N3on shared. “The energy went through the roof right away. People started jumping into the auction because of things that were happening live, which was really cool to see.”

That immediate feedback loop, where live sports moments directly influence digital behavior, is exactly what made the activation feel new.

What’s Next For N3on In 2025 And Beyond

According to N3on, this partnership is only the beginning of a larger vision that blends streaming, sports, and technology.

“It definitely does,” he said when asked if the collaboration opens the door to more sports- and tech-driven projects. “This showed me how much room there is to create moments that mix streaming, tech and real sports culture. There is a lot more I want to do in 2025, and hopefully there is even more to come as we head into 2026. More athletes, more creators and more projects that feel interactive and big.”

With platforms like Telegram leaning further into live engagement and creators like N3on driving those moments forward, the line between digital and real-world experiences continues to blur, and this UFC Strike Gift Drop may be a preview of where sports entertainment is headed next.