In Sundance Push, TikTok Rolls Out New Entertainment Ad Offerings

Jan 21, 2026 - 18:15
In Sundance Push, TikTok Rolls Out New Entertainment Ad Offerings
With a deal set to close Thursday transferring control of TikTok’s U.S. operations to a new investor consortium, the video platform is planning a big presence at the Sundance Film Festival. At the center of the push at Sundance, which opens Thursday, is a new set of offerings for entertainment advertisers. Headlining the new options […]

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