Fixated Buys Gamer Talent Agency Ellify After Eldridge Industries Investment

Jan 14, 2026 - 16:15
Fixated Buys Gamer Talent Agency Ellify After Eldridge Industries Investment
EXCLUSIVE: Digital talent house Fixated has acquired gamer-focused talent agency Ellify, marking the latest M&A play in the social representation space. Ellify represents numerous YouTube, Minecraft and Roblox creators, including Foltyn, XiaomaNYC, Nevada, Steak, MandJTV and The Besties. It claims to represent the largest pool of Roblox creators globally. The deal, which we understand is […]

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